ABSTRACT
ELLA ANDRIANI, (N1D2 15 020), PERSUASIVE LANGUAGE IN MUNIBA MAZARI SPEECH IN YOUTUBE.COM, A THESIS. English Literature Study Program. Language and Literature Department. Cultural Studies Faculty at Halu Oleo University. Under the Supervision of La Aso (Supervisor) and Arman (Co Supervisor).
This study aims to describe persuasive language in terms of Ethos, Pathos and Logos in Muniba Mazari speech in Youtube.com. The research question of this study is how is persuasive language described in terms of Ethos, Pathos, and Logos in Muniba Mazari Speech in Youtube.com. This study was designed by using descriptive qualitative method. In this study, there are many elements of persuasion have not been clearly described. As in this study, the writer used Aristotle's rhetoric theory to reveal hidden and disclosed elements that are presented in Muniba Mazari speech. The source of data was the transcript of Muniba Mazari speech. The data were collected by searching and downloading Muniba Mazari’s Transcript, watching the speech on Youtube.com, reading intensively, identifying the uterences containing ethos, pathos and logos, reducing the data, and coding. The data were analyzed through the process of presenting the data, describing the data, interpreting the data, and concluding the data. This study showed that the three types of persuasive language are often appear in Muniba Mazari speech, there are: Ethos (6 times), Pathos (10 times) and Logos (5 times).
Keywords : Rhetoric, persuasion, Muniba Mazari speech.