ABSTRACT
Eka Puspitasary, Nim C1A114191, with title “Marketing Political Adriatma Dwi Putra dan Sulkarnain Pada Pilwali Kota kendari 2017” below guidance Eka Suaib as mentor I and Faturachman Alputra. S. as mentor II.
Use science marketing in world political has many in use on selection head of region. Role from marketing political make the candidat in whole election head of regional competing in creates science marketing political as key success in the winner.
This study aims to determine the political marketing strategy of the Adriatma Dwi Putra and Sulkarnain on Mayor Selection of Kendari City in 2017 where ADP-SUL couples are not overly favored among their rivals , due to the ADP's 27-year-old figure.
Research this is type descriptive qualitative with use concept Firmanzah (2012) with apply 4p elements of the marketing are : Product, Promotion , Price, and Place.
Results obtained research show that the ADP-SUL pair performs strategy marketing political through activity politics that market the work program and vision and mission as product (product) candidate through media usage and socialization campaign (promotion), calculation and image candidate (price), make strategy placement and segmentation (place) . In p this , the role of political marketing has help ADP-SUL in win election Mayor Kendari 2017.
Word key : Strategy , Marketing Politics , Kendari City Pilwali